Thursday, May 16, 2013

From Online Dating to Google Glass (i)

What is the next evolutionary step of dating services?

Lavalife, OKCupid, PlentyofFish... these brands were the "household names" of online dating communities a few years back. Now, all eyes are on Tinder, Grinder, and other new and hip mobile dating applications.

Powered by local-based smartphones, these dating apps gave birth to a new social behaviour. Rather than blatantly searching for love (or a night of passion, whatever your objectives are) based merely on finding the right match, meeting new people has become a fun and immediate social adventure.

Thursday, May 9, 2013

Augmented Reality - A Personified Modern Marketer [INFOGRAPHIC]

Recently, I came across an infographic published on the Salesforce blog that spoke to me and the work I do. Working in an agency that powers emerging technologies made me realize the charming Mad Men style of advertising no longer reflects today's tech-infused industry. For those who pursued marketing/advertising as a way to bid farewell to number-crunching, The Modern Marketer: Part Artist, Part Scientist reminds us that every thing we do is ultimately a number-driven game. 

Augmented Reality: A Creative Perspective

In my second year of school at Algonqun College, my teacher decided to introduce his class to this new, soon to be huge, technology. He started the lecture by asking if any of us had ever heard of Augmented Reality (AR) and...

Tuesday, May 7, 2013

Augmented Reality - Behind the Scenes Part I: Image Processing

Augmented reality is the art of adding information to the raw data perceived by a device. This perceived raw data is usually in the form of camera input; some 30 images every second. In order to be able to add relevant information to these images, the device must go through a highly sophisticated process of understanding the input.

This is known as image processing.

Monday, May 6, 2013

Sales Confidential: Augmented Reality

Reteaching years of misunderstanding.

As Vice President of Sales and Development at Merchlar. I spend a great deal of my day and time meeting with clients. After being in this business for two years, I find selling new technology more thrilling than selling rain in Dubai.