Recently, I came across an infographic published on the Salesforce blog that spoke to me and the work I do. Working in an agency that powers emerging technologies made me realize the charming Mad Men style of advertising no longer reflects today's tech-infused industry. For those who pursued marketing/advertising as a way to bid farewell to number-crunching, The Modern Marketer: Part Artist, Part Scientist reminds us that every thing we do is ultimately a number-driven game.
Showing posts with label strategy. Show all posts
Showing posts with label strategy. Show all posts
Thursday, May 9, 2013
Augmented Reality - A Personified Modern Marketer [INFOGRAPHIC]
Recently, I came across an infographic published on the Salesforce blog that spoke to me and the work I do. Working in an agency that powers emerging technologies made me realize the charming Mad Men style of advertising no longer reflects today's tech-infused industry. For those who pursued marketing/advertising as a way to bid farewell to number-crunching, The Modern Marketer: Part Artist, Part Scientist reminds us that every thing we do is ultimately a number-driven game.
Labels:
augmented reality,
creativity,
strategy,
technology
Thursday, February 21, 2013
5 Mistakes AR Companies Are Making
1. Trackable What?When I first set foot in the industry, I was told to call all AR-enabled images "trackable images" – a term that made absolutely no sense to me. My co-workers were so used to this adjective that they were reluctant to change.
Labels:
augmented reality,
strategy,
tips
Friday, February 1, 2013
Brand Imaginarium: Rekindling the Art of Marketing Seduction
How can brand marketers brush up on their laws of attraction?
It’s nothing new to compare marketing to an alluring dance – to look into your target’s mind and charm them through tactful seduction.
Labels:
augmented reality,
branding,
strategy
Thursday, January 31, 2013
Interactive Map of Canada - in 3D
This 3D interactive map of Canada is a company directory that features a unique 3D interactive experience. It was displayed alongside the Digital River at WCIT2012 :)
Try it out and let us know if you would be interested in an atlas like that!
Visit the app store and test it out HERE! for free!
CLICK ON the image below and view it through the app, and experience some good 3D art!:
Would you use an interactive 3D atlas app? Let us know your feedback!
Try it out and let us know if you would be interested in an atlas like that!
Visit the app store and test it out HERE! for free!CLICK ON the image below and view it through the app, and experience some good 3D art!:
Would you use an interactive 3D atlas app? Let us know your feedback!
Labels:
augmented reality,
creativity,
strategy,
technology
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