From Microsoft, to gamers, with love.

Forget about Windows 8 for a moment. Lets take a look at what Microsoft has to offer to gamers.

Over the past years, video game enthusiasts have been seeking for larger screens, faster processing power, and better graphics performance in pursuit of the best gaming experience. In hopes of reaching that goal, Microsoft thought outside of the screen box on how to push immersive display experiences into the market.

One month ago, they introduced a new technology – IllumiRoom – that can turn any room into a visual playground. This gets THE IDEA MUG very excited.

IllumiRoom also created a good amount of buzz in social media.

Show this video to an intense gamer for the first time and watch his cheeks get bright pink with excitement.

Microsoft explains,

"IllumiRoom augments the area surrounding a television screen with projected visualizations to enhance the traditional living room entertainment experience... [it] can change the appearance of the room, induce apparent motion, extend the field of view, and enable entirely new game experiences."

Image from Microsoft Research

This is a great way to introduce AR to the public, and to get them excited about the future of technology. IllumiRoom, THE IDEA MUG loves you!

More details will be revealed at the ACM SIGCHI Conference in Paris in April 2013.