Welcome to the Golden Era of Film... Previews.

With augmented reality (AR) we’ve developed applications that instantly launch movie previews just by pointing your phone at the poster. No more making choices purely on jazzy posters and a good rating on IMDB.

5 Mistakes AR Companies Are Making

1. Trackable What?

When I first set foot in the industry, I was told to call all AR-enabled images "trackable images" – a term that made absolutely no sense to me. My co-workers were so used to this adjective that they were reluctant to change.

AR(T) Attack

“Art is an evolutionary act. The shape of art and its role in society is constantly changing. At no point is art static. There are no rules.” – Harmon

Defenders of street art have always maintained that graffiti creates art where once there was nothing. Graffiti artists covert bare concrete walls into a canvas for self-expression.

Interactive Secret Messages: The Winning Valentine.

Simple Solution to Your Mid-February Nightmare

Every February, the guys and dolls alike scratch their heads just to figure out a creative way to impress or surprise their beloved on Valentine’s day. Roses, chocolates, and jewelry – once fantastic gifts – have become a cliché Valentine’s tradition.

Marketers all know the importance to under-promise and over-deliver.

Tech Startup meets Harlem Shake

Just a bit of fun in the office.